Bobbi Brown Cosmetics
Online, E-commerce Internship
At the Estée Lauder Companies I had the opportunity to intern under the Bobbi Brown Cosmetics brand on the North America, Online team. I learned about the fascinating and fast-paced world of e-commerce. My responsibilities included setting up new product on bobbibrowncosmetics.com, assisted with email marketing, & collaborated with the brand.com and retailer.com teams to assist with projects.
Competitive Research & Sampling Project
I completed an in-depth project on competitive research and sampling for brand.com and retailer.com. My research included looking at competitors and how they utilize beauty sampling on their sites. In addition, I created an in-depth review of consumer sampling insights, highlighted competitors online and app structures for both brand.com and retailer.com, and analyzed sampling packaging.
At the end of my research, I gathered these insights and presented recommendations to the online team on how beauty sampling could improve for Bobbi Brown Cosmetics.
